Email Templates: How to Avoid Grey Hairs

A quick intro: if you’re unfamilliar how to make an email template (see How to Make a Sexy Email Template), and what you should know to market via email ( see Email Promotion Basics), you might want to check these links out first.

Once you have an established template, it’s best not to attempt a radical change.  Use the template as it was designed, simply replacing an image or editing the content.  Structural changes – like the positioning of images, or the addition of something entirely new will create unintended problems.

Why is that?   To accomodate the 20+ programs that let you view html emails,  designers have to take special consideration on how we build the initial templates.  In other words, something that looks great in Outlook, can look crappy in Gmail.  So we tend to stick to the basics of html when building your intial template.  In most cases all you need to do is edit text, or swap out a picture.

 If you’re looking to do something different than what the layout can handle, it’s best to have a new template created.  Editing it yourself in Word or Outlook can have many unintended effects.  (note: developers don’t use Microsoft products to design emails becasue they suck.) Even though the email looks great on your computer after the edit, in truth Microsoft assumes that everyone will be using the same software to view the final results.  So it adds code – hidden codes which only Microsoft understands.  The end results are pictures appearing in bad places, and emails that client will never understand.

You’ll spend hours trying to edit and figure it out, and in the end the results keep getting worse.

Email is not as simple as it used to be.  With all of the inbrowser editing capabilities, people assume that what you see is what your recipients will see.  Nothing can be farther from the truth.  That’s why developers have established the Email Standards Project, and it’s our hope that one day most email programs will treat your emails in the same way.

Marketing Realtors Online – The Six Basics Template Sites Miss

Hi all - 

Over and over I keep getting asked “What can I do to improve my web site?” by clients using template web site services.  You know who I’m talking about.  Ubertor, MyRealPages, and (ewww) MarketLinx.  These services are fine for small and part time realtors.  They do the basics, albeit poorly.

Full time realtors know better.  It’s not Rocket Science.  So for those of you with a static web site you can edit – here are the Six Basics for Marketing Realtors Online.  Note that RealtyFolio (our solutions package does all of this automatically.)

1. Page Title – so simple, so basic, yet still effective.  Include information – your name, contact number and property details.  Keep it under 26 words.  Edit it on any page you want people to see on your web site.
2. Link Titles – Yes, anything that’s linkable can also contain a title.  The best choice for words to use would be content you are linking to.  Think of it as a short description of where you’re sending someone.  DO this to every link, and don’t cheat by using terms not found on the targeted page.  Google hates that.
3. Relevant Content – it’s hard to believe, but yes many of your web sites contain virtually no information of value to anyone.  So add something of value.  Realtor.org has hundreds of articles you can republish in their entirety.  Check out my articles on reposting others information.
4. META Description – now this has been downgraded in value with search engines because of all the abuse.  It’s still used though as that 1 short sentance below you link on most search engines.  Again, the shorter it is, the better it is.  And don’t forget your phone number!
5. META Keywords – this has also been downgraded becasue of abuse.  What it’s used for now is to establish your sites ‘classification’.  
6. sitemap.xml – yes, this is massively important.  This is not the site map humans see, it’s the site map the search engines see.  This is very big, and really should be installed by a professional.
7. Google Analytics - okay, we’re past 6 now.  Add Analytics to get a REAL IMPARTIAL view about how your site is used.

Now you can do all of this manually, or you can get RealtyFolio to do it for you automatically.

On a static web site, this is a time consuming process.  On a rented template site, you might get 2 of these features.  We have yet to find a template provider that cares about these important elements (or reciprocity for that matter).

Here endeth my rant.

Protect your Trade-Mark from Brand Genericide

Originally published by Clark Wilson, LLP. Reprinted with permission.

What does this name mean to you?

When Hillary Clinton recently accused presidential rival Barack Obama of political plagiarism by describing him as the candidate of “change you can Xerox”, trade-mark lawyers at Xerox Corporation likely winced. For years, Xerox has fought against the genericide of the XEROX brand and trade-mark. A genericized trade-mark is a mark or brand name that has become the colloquial or generic description for a particular class of product or service. The generic use of the term “Xerox” as a verb in place of the word photocopy, diminishes the value of the XEROX trade-mark in the marketplace and can result in the loss of intellectual property rights by the trade-mark holder. In the past, Xerox has attempted to police its brand use by launching advertising campaigns promoting the “XEROX machine” and has been successful in protecting the distinctiveness of the trade-mark in the United States and Canada. The brand has however, become generic in Russia, Bulgaria, Portugal and Romania. Aspirin, Band-Aid and Thermos are other examples of once distinctive marks which became victims of brand genericide.

Under trade-mark law generally, a mark should never be used as a noun (whether in singular, plural or possessive form) or as a verb. Every day phrases such as “I need a Kleenex” should be discouraged as the correct use of the mark is “I need a KLEENEX tissue”. It may seem natural and even beneficial from a marketing perspective to use a trade-mark as a noun or verb. Many like to have their trade-mark considered synonymous with the wares or services with which it is associated. However, certain trade-marks, through misuse by their owners and others, have passed into the English language by becoming generic terms. The brands Escalator, Jacuzzi, Linoleum and Tabloid were all once trade-marks denoting a specific product, but are now generic terms commonly used to describe a product category.

Linus Thorvalds, the developer of the Linux operating system and one of the founders of the open source software movement, is another recent victim of brand genercization. In 2005, the Australian Trade Mark Office refused to grant an application to register the mark LINUX by the Linux Mark Institute on the basis that the term Linux was effectively generic and did not identify the goods of any one trader. Indeed, the evidence submitted by the Applicant in the form of internet searches to support the trade-mark application showed that Linux was a term frequently used on the internet to describe open source software operating systems generally and did not demonstrate trade-mark usage. This highlights the importance of controlling a brand at the outset in order to prevent the brand from becoming ineligible for trade-mark protection.

Many organizations, aware of the threat of brand genericide, have been proactive in ensuring that their trade-marks do not lose their distinctiveness through public usage. Yahoo Inc., the company behind the popular YAHOO internet search engine, previously ran advertisements asking “Do you yahoo?”. However, the campaign was pulled when the company realised that using the YAHOO trade-mark as a verb would render the brand generic. Not all companies were as prudent. In 2002, Austria’s Supreme Court ruled that Sony did not have exclusive rights to the term Walkman for personal stereos and allowed a wholesaler to label rival players as Walkmans. The Concise Oxford English Dictionary has defined the term “Walkman”, once a protected trade-mark, as “used for a small audio portable audio player by means of headphones or ear phones”.

The problem is that the more popular a brand becomes the greater the likelihood that rivals will try to brand their own products with similar sounding names. This diminishes the goodwill associated with the original brand and causes confusion in the mind of the general public. It is a problem which Apple Computers must continuously address since its launch of the enormously popular IPOD brand. Apple has been battling against the increasing number of new products seeking to capitalize on the originality of both the term “i” meaning internet and “pod”. Apple recently sent cease and desist letters to two companies which used the word “pod” in products, namely the “Profitpod”, a device for collecting data from vending machines, and the “Tightpod”, a laptop-protecting cover. Applications to register marks such as “Qtunes” and “Jtunes” have begun to appear on trade-mark registers around the world to capitalize on the popularity of Apple’s ITUNES brand. Apple is taking the correct approach in attempting to rebuke brand abuse. Trade-mark holders who fail to take positive action to police their brands may face the same process of genericide to which other previously valuable trade-marks have succumbed.

So the next time you order a sandwich for lunch, spare a thought for one of the earliest victims of brand genericide, an 18th century English aristocrat by the name of John Montague or the 4th Earl of Sandwich. The Earl’s failure to consult a trade-mark lawyer back in 1738 to protect his sandwich invention meant that the word quickly became part of the English language. Are you doing enough to protect your brand from a similar fate?

 

For more information, please contact Neil Melliship .

You can view this article and more at www.cwilson.com

A special thanks to Neil P. Melliship at Clark Wilson in Vancouver BC for allowing us to republish articles from their web site. Clark Wilson LLP is a Canadian law firm, located in Vancouver British Columbia, offering services in all commercial areas.

Chrome – What’s all the Fuss

Chrome - Google's New 'Next Gen' Browser

Back from my summer vacation (translation: working overtime to wrap up VancouverCondos.com), and the internets all a twitter about Google®’s new browser ‘Chrome’.

What is it?  Chrome is Google’s new web browser, which takes a very different approach to how it displays web pages.  They placed major emphasis on keeping it’s design very simple, and for making each page you view a separate process.  It’s much faster as a result, and it offers singnificantly greater stability.  Simply put, it’s a web developers wet dream.

Why should you care?  Anytime Google jumps into a new market, that market gets interesting.  In my opinion one of the major changes which will affect Search Engine Optimization is the de-emphasis of the page title.  Chrome doesn’t have a title bar, and hide the title in a small tab.  At first I thought that sucked – the phone number in your title is now hidden.  As title’s have been ‘over-utilized’ by some marketing companies (you know, the web sites with 30 keywords in the title), Google has stayed true to its desired to value pages based on relevant copy.  The page title has effectively been reduced to a tab title – 17 characters of information.

What else is cool about it? As a developer, designer and marketer – Chrome offers a wide range of coolness that will escape the average user.  Remember that this version of Chrome is a beta, meaning it’s been released to find out how ‘we’ can screw it up.  As a designer – a Chrome oriented website is more stable, and has more ‘real estate’ for the viewer to see.  As a developer it’s incredibly stable, and makes a RealtyFolio® web sites sing.  Our DeveloperFolio® projects (vancouvercondos.com) actually runs 65% faster.

As a marketer, it re-emphasizes the necessity of <alt> title linking, relevant content and the need to rethink what you write about on a web site.

Should I download it now?  Sure.  It’s stable enough to allow you the opportunity to explore and enjoy all of it’s features.

Wait, is there something wrong with it? Plenty.  As a beta, it has it’s share of problems.  At the core of Chrome is a very stable Java machine (essentially it’s own brain) called V8.  Having it’s own ‘operating system’ gives the platform the ability to host applications in a stable, secure environment.  The problem is older Java apps don’t work (yet) in Chrome.  As an example old text editors, image galleries and custom written javascripts don’t always work.  Simply put, if you’re expecting a fully-working browser – prepare to have a few problems.

—

On a personal note, Chrome just adds another dimension to my day as a developer.  I develop for FireFox as FF has a wide array of tools to help me debug, or to learn about how a site operates.  Web Developer is my current personal favourite.  I test in IE6 & 7, and always do a final check in Safari (from Apple).  I now have to add another environment to test in (*grumble, grumble, explative*). 

Other than adding work to my day, do I like it?  Heck yes!  Stablity, CSS compliance, and oh-so-very-fast.

Chrome will become IMO a significant force in the browser wars over the course of the next year.  It’s certainly something to watch very closely.

Laying the Foundation for Great SEO

You’d be amazed at the number of Realtor web sites that don’t use these simple tools to achieve basic visibility.  These fundamental snippets of code are easy to include, and they go a long way to improve your web sites visibility.

..or save rolling up your sleeves, and click here automate the process.

What we’re talking about is the ‘hidden information’ found in web pages and links, specifically the stuff behind the page. While your customers read a nice site with pictures,  this hidden information enables search engines (Google, Yahoo) to find, value, categorize and rank you more effectively.

Some web site solutions like RealtyFolio®3, can automatically do this for you, while still retaining the ability to edit and tweak for even better results.  Most rented web sites provide few ( ) if any of these features.

What’s behind your web site is important too.

SEO or Search Engine Optimization is a service normally done after your web site is launched. We believe that the foundation for SEO is laid in the original design. The seven components are:

	Page Titles, and Title extensions.
	Media Type (to determine if it’s a browser, iPhone, or WAP device)
	META Description & Keywords (used to classify your site)
	Links Title & ALT information (descriptive content designed to improve search results. See: Google’s Guidelines.)
	Images Title & ALT information.
	Relevant Content Footer (An opportunity for more descriptive content, used primarily on pages where content may be thin.)
	Sitemap.xml – a special page generated for search engines. Developed by Google® and now recognized as the standard by Yahoo and Microsoft.

By including all of these features from the start, and by having the system prepare most of the content for you – you save money and you get better rankings.

Trademarks? An Insiders View

Originally published by Clark Wilson, LLP. Reprinted with permission.

What is a Trade-mark?

A trade-mark is used by a business or other entity to distinguish its products or services from those of others. A trade-mark is typically a word, phrase, slogan, logo, or design but can also be the distinctive shape of a container, product packaging or anything that serves to distinguish the source of products or services.

Why is a Trade-mark Important?

A trade-mark is often the most public aspect of a business. A strong trade-mark has a high degree of distinctiveness and helps protect the goodwill of the business. A trade-mark is a business asset that others may wish to buy or licence.

Trade-mark vs. Trade Name / Corporate Name / Domain Name

A trade name (or business name or corporate name) is the name under which you carry on business. A trade name identifies your business, whereas a trade-mark identifies the source of your products and services. A trade name may also be a trade-mark but only if it is used as a trade-mark.

Trade-mark rights in a corporate name may arise in the geographical areas where it has been substantially used, and do arise from a trade-mark registration (discussed below) but do not arise from the incorporation itself.

Domain names are used to denote a particular internet protocol address, for example as a website or email address. A domain name can function as a trade-mark, but only if it is used as a trade-mark.

The Registration Process

Step One – Is Registration Worthwhile?

A registration under the Federal Trade-marks Act gives the owner the exclusive right to use a trade-mark throughout Canada in association with the wares or services covered by the registration. Use across Canada is not a prerequisite to registration: it is only necessary to have used the trade-mark somewhere in Canada.

The initial term of a registration is 15 years and is renewable for further 15 year terms if you continue to use the trade-mark somewhere in Canada. Registration is cost effective. Amortized over the 15 year term, the cost of registering a trade-mark is about $100 a year.

A registration is not conclusive of the owner’s legal rights and may be attacked on several bases (e.g., improper licensing of the mark). But without registration, your plans for market expansion or franchising may be hampered by any party who has superior rights in the trade-mark in geographical areas where you do not have prior substantial use of the trade-mark.

Step Two – The Trade-mark – Determining Registrability

A trade-mark cannot be registered if it is:

* confusing with a registered trade-mark or a trade-mark for which an application has been previously filed;
* primarily merely a name or surname of an individual;
* clearly descriptive or deceptively misdescriptive of the wares or services;
* the name of the wares or services in any language; or
* a prohibited mark (e.g., the national flag of a country or Red Cross emblem).

Step Three – The Search

Before entering a new business or introducing a new product, it is always useful to conduct market research (to identify your potential competitors, to give insight into the channels of trade, and the like). A trade-mark search (for at least registrations and applications to register marks that are confusing with your proposed trade-mark) should be an integral part of your market research. A search and our opinion of registrability takes about one to two weeks.

If the search results are unfavorable (e.g., a competitor has registered the proposed mark or a confusing variation, the “problem mark”), then you can: (1) appropriately tune your marketing strategies; (2) change the proposed mark to minimize similarities with the problem mark or choose a new mark altogether; (3) attack the problem mark; or (4) attempt to buy or licence the problem mark. If the search results are favorable, then you should apply to register the trade-mark.

Step Four – Filing The Application

You can apply based on prior use of a trade-mark in Canada or based on proposed use in Canada, among other things.

Step Five – Examination

A Trade-mark Office Examiner will review your application and may reject it because the trade-mark is prohibited or unregistrable. If an Examiner rejects, you may counter with arguments. The interaction with the Examiner often take several months, if not longer, and in the worst case, the Examiner may maintain the rejection.

Step Six – Opposition

If the Examiner thinks that your mark is registrable and that your application is otherwise in order, the Trade-marks Office will publish your application in the Trade-marks Journal. At this stage, a third party may oppose registration of your trade-mark. If an opposition is begun, you may: (1) contest the opposition; (2) settle with the opponent; or (3) abandon the application. If no opposition is commenced (or, if commenced, is resolved in your favour), the Trade-marks Office will approve your application.

Step Seven – Registration

You must pay a registration fee and, if you applied based on proposed use, you must also use the mark (somewhere) in Canada and file a declaration of such use. Without complications, an application takes about 15 months from filing to registration.

For more information, please contact Neil Melliship .

You can view this article and more at www.cwilson.com

A special thanks to Neil P. Melliship at Clark Wilson in Vancouver BC for allowing us to republish articles from their web site. Clark Wilson LLP is a Canadian law firm, located in Vancouver British Columbia, offering services in all commercial areas.

iPhone® Realtor Web Sites

If iPhones was designed to view all web sites, why bother with an iPhone version?

Bandwidth & Speed. With the introduction of the iPhone to Canada, most users are on limited plans for accessing the web. In our media intense world, realty web sites are larger than they’ve every been before.

Still don’t believe me?  Check out this post, and see why your market just got bigger.

RealtyFolio® on the iPhone®.

RealtyFolio3 now offers slimmed down versions of your site for iPhones®, adding a new dimension to your ability to market. Fast and easy to access, the slim site delivers instant information about your listings and you – at a fraction of the bandwidth of your regular web site.

No need to zoom in and out. Information displayed literally in the palm of your hand.

The Market is Getting Nasty. Add to your Arsenal.
It’s no big secret that the Market is entering a tough cycle.

When it comes to marketing in a crowded field, gadgets and gimmicks are a waste of time. It’s the truly innovative tools that stand the test of time. Such is the case of the iPhone.

With more than a million new users added in July 2008 – the iPhone stands to be the next generation of internet appliances. So what does that mean for realtors?

Phone developers around the world want to equal, if not eclipse the iPhone’s usability. Cell phones continue to be the primary method of communication on the planet. Think about that. A market completely separate to yours is growing, and yet it benefits you. So how can you benefit from it?

Simple. A micro-site generated along slide your RealtyFolio solution. Call us to today to find out how you can add this feature to your next web site.

RealtyFolio®’s a Go!

We’ve finally launched our new web site. After three years of product development, and dozens of deployments in Canada and the US – we’ve launched RealtyFolio.ca .

What is RealtyFolio® 3
RealtyFolio is a complete online solution for realtors, brokerages and rental companies looking to build identity & effectively market properties. Not just a ‘realtor web site’, RealtyFolio® incorporates a custom branded interface, fully integrating Google® Maps (not just links), property walk-through videos, unlimited pictures and documents for every property. Best of all, RealtyFolio incorporates Google® Analytics, with Seven powerful search engine optimizations preinstalled & preconfigured. Designed by Desjardins Creative Group of Vancouver, BC Canada, RealtyFolio® has proven itself to be among the most advanced real estate marketing solutions for web sites ever produced.

So what’s the big deal?
When the real estate market is hot, he who has the most listings wins.  When the market is soft (as it is today), he who has the most exposure wins.  The greater the exposure, the higher the potential sales.

Exposure for your web site becomes critical.  Just ‘having a web site’ is no longer enough.  Hence our excitement for realtyfolio.ca.

What’s Behind My Web Site?

Five simple words that template companies don’t want to hear.

SEO or Search Engine Optimization is a service normally done after your web site is launched. We believe that the foundation for SEO is laid in the original design. The seven components are:

	Page Titles, and Title extensions.
	Media Type (to determine if it’s a browser, iPhone, or WAP device)
	META Description & Keywords (used to classify your site)
	Links Title & ALT information (descriptive content designed to improve search results. See: Google’s Guidelines.)
	Images Title & ALT information.
	Relevant Content Footer (An opportunity for more descriptive content, used primarily on pages where content may be thin.)
	Sitemap.xml – a special page generated for search engines. Developed by Google® and now recognized as the standard by Yahoo and Microsoft.

By including all of these features from the start, and by having the system prepare most of the content for you – you save money and you get better rankings.

If you want to expand opportunities generated from your web site, give our SEO experts a call today. You won’t be disappointed.

10 Things every Realtor should know before Buying (or renting) a web site.

Let’s be honest – researching what you’re going to need for a good web site can be a daunting task. The technical stuff can be confusing (Google, Dynamic, SEO, Apache, etc.) and worst of all, everyone seems to have a different opinion.

Before you even start looking for a web site solution, you need to answer these five questions:

• Who are you marketing too? Knowing your target market is the first step.
• What do you want your site to do? Sell? Inform? Educate?
• What are your goals for the web site? Short term, Long term goals.
• Do you want to manage it yourself? Need some help?
• How do you plan to tell the world about your web site?

Without understanding these 5 questions, you’re not ready for a web site. ‘I have a web site’ is not the same as using a web site that builds your business. It’s like buying a house without considering where it is, or having it appraised and finalizing the ‘subject to:’s.

If you can answer the questions, you’re ready to start planning for a website. To that end, we recommend that you talk to professionals, or in the abscence of that wisdom consider the list below:

	Not all web sites are created equal. What’s visible is as important as what’s behind it. Does it treat search engines as importantly as your customers? Does it use all the current SEO features, or is that ‘extra’?
	The web site has to do what you want. Can you manage it easily? What limitiations do you have, and can you easily add features without additional cost or hassle? Features that can help you, and avoid the ones that don’t.
	The web site has to market your goals. Most Realtor web sites market your service provider, and not you. Not sure? Right-click and view source on your web site. If you see your providers name more than your domain, you’re already losing business.
	You need a Unique Design & Ownership. You’ve spent the money on developing your brand. It should look different from your competitors image, and not limited to background colors or BOLD text.
	Google Maps, Videos, Documents and Photos. In real estate today, these are the basics. They are not ‘extras’, and they should match what you want. Page layouts should be what you would want to see.
	SEO is not an afterthought, or an ‘extra’. It’s more than just META or page titles, but the combined effects of seven different aspects working behind the visible page, and the contributions of a professional marketer.
	Technology that can move. Can you move your site ‘anywhere’? If you become dissatisfied with the service, can you take your site elsewhere?
	Support & Marketing Experience. Support should not be from a sales rep, but from your designer – the one person who can do something for you. Marketing support should be live people who understand your business, with a decade of experience, not a library of ‘DIY Manuals’.
	Customer Metrics – Real Numbers you can use. Not just ‘stats’, but real numbers in an understandable format. Who’s looking at what and when – what they want, and how they are searching. Customer Metrics integrated with your web site and your email promotions at the same time.
	TCO – Total Cost of Ownership. What will be the real cost of your web site over 2 years? Hidden fees for extra services? Treat your web site as real part of your business and plan ahead. Custom designed sites (where you own it) are often cheaper than those you rent (and never own).

Google Analytics – Step by Step

Quick note to Realtors who are NOT using Google Analytics, but who are planning too.  Get a professional to install it.

A Realtor from the interior of BC mistook my comment that ‘installation is easy’, and decided over the past weekend to save the $100 installation cost and do it himself.  Ignoring all the saftey rules the professionals use (Download fresh, back-up and save, work from a copy), he downloaded, edited then re-uploaded to his web site.

And the web site crashed, necessitating a call to the host to restore the web site from a back-up copy.

Cost: ?? (Typically it’s about $150 for an emergency service call)
Lost business to down time: ??
Professional embarrassment: Priceless.

So, for you DIY’ers - here are the steps to properly do it without the potential embarrassment.  We are assuming you DO  have the same software (Dreamweaver) as your web site developer.  If you don’t, skip step nine, and read step 10 carefully. If your developer used ‘Frontpage’ or anything similar – stop now, and find a new developer.

1. Set-up your Google Gmail Account. You’ll need this to log into Analytics in step 2.
2. In your My Account settings on the Google homepage, Edit ‘My Products’ and sign up for Google Analytics.
3. Add Website Profile. Take the time to set-up the correct timezone.
4. Choose Legacy Tracking Code, OR New Tracking Code.  If you’re hip with the idea of better results and customizable information later on – go New Tracking Code.
5. Download your website, including templates. If your website is all static and does not have a template, role up your sleeves.
6. Make a copy of the web site you’ve downloaded. Label the folder ‘CLEAN DOWNLOAD 072308′ and save somewhere.  It’s a good idea to include the date in the name.
7. Return to the original copy.
8. Copy the code snippet from Google. Click anywhere inside the snippet box. (ctrl-a selects is all in the window, ctrl-c copies it).
9. For Template sites in Dreamweaver:
   9.1) Open Templates Folder, locate template for the site.  In some sites, there may be more than one depending on your design.
   9.2) Open the template in the editor.  Select ‘Code View’
   9.3) Scroll to the BOTTOM of the code view.  Don’t panic.
   9.4) Look for the </BODY> tag.
   9.5) Before the </BODY>, insert your mouse and paste the code (from step 8).
   9.6) Save the Template.  Dreamweaver, if properly set up, will ask if you wish to apply these changes to the site.  Click ‘Yes’.  The update will take a few seconds.
   9.7) Upload 1 page only, to see if you’ve been successfull.  If yes, then go to next step.
   9.8) Upload site.  Take the time to check each page.
   9.9) Sip your coffee, you’re done, and skip to the end.
10. For people without Dreamweaver, but we assume have an FTP program to download the site from the server. You’re going to use notepad.exe (notepad on most Windows based computers).
11. Open Notepad. Drag the html file you wish to edit, into Notepad.
12. Scroll to the BOTTOM of the code. Don’t panic, just look for the last comment </BODY>
13. Before </BODY> paste the code snippet from step 8.
14. Save the File.
15. Repeat on each page of the web site you want Google Analytics to track.
16. Upload one page to see it looks okay, if yes, upload whole site.

It’s not hard, but without taking the additional steps of backing up your site – errors could cost you money.  One last thought:

Just because I own a shovel, and understand the principles of ditch-digging, does not mean I can perform a root canal, or lay the foundation of a home.  There’s a reason why I hire a professional.  It saves me money.

Or perhaps, an example closer to home:

I can post a for sale sign. I can hire a lawyer to do the paperwork. Why bother using a realtor?