Another Reason Why to Avoid Flash

All-Flash web sites are notoriously bad when it comes to issues of search engine compatibility.  Search engines still cannot read the content of a flash window, nor can a flash page be emailed successfully.  Flash may look great, but it does absolutely nothing for promoting your real estate web site.
This is not to say that [...]

Quick Rant: A Blog is not a place for Open Houses or New Listings

Ok, I know I promised a longer rant regarding why Blogs are the most abused web tools by realtors. That will be forthcoming. But I needed to get this off my chest.
Please repeat after me:

Blogs are not places to list Open Houses.
Blogs are not places to list new ‘listings’.

Repeat this 5 times. Please, [...]

Email Marketing 101: When a list is not a list

Marketing homes by email is the second most abused tool in the realtors arsenal.  The first most abused, ‘Blogs’, I’m saving for a much larger rant at a later date.  First, the basics:

Email marketing is an effective method to build your business.
It needs to be done ‘right’, and opposed to ‘wrong’.
There are rules to email [...]