Google Analytics – Step by Step

Quick note to Realtors who are NOT using Google Analytics, but who are planning too.  Get a professional to install it.
A Realtor from the interior of BC mistook my comment that ‘installation is easy’, and decided over the past weekend to save the $100 installation cost and do it himself.  Ignoring all the saftey rules [...]

From the Odd-Files: Dubai Shape-shifting Tower

Here’s a post from the Odd-Files department: Ambitious plans to build a revolutionary 420-meter shape-shifting skyscraper in Dubai have been unveiled by architects.
The 80-story Dynamic Tower, described as the “world’s first building in motion,” will also be the first skyscraper constructed from prefabricated units, according to a press statement released by New York-based architect David [...]

The Stagers

Caught this post on another realtors blog, and I’m feeling a little bit silly for not posting it as well.  John Carter and the staff of Dekora have been filming a new series for HGTV called appropriately ‘The Stagers’.  I’m a fan of many of the programs on HGTV, but this one hold a special [...]

Email Promotion Basics (or Why Email isn’t a simple as it used to be).

Email isn’t as simple, in terms of using it for marketing, as it once was.  Sending out mass quantities of emails from your home account, on behalf of your business is problematic at best.
I got a call today from a client who was concerned that no one saw his email broadcast, and he believes (rightly [...]

‘drive by downloads’ – a New Virus attacking realtors.

A quick post today on the state of viruses.
Being a fairly tech-savy developer, I understand that catching the occasional virus is part of the job. That’s why I have redundant back-ups of my client files, software, music collection, etc. Some viruses however are not limited to your personal computer.
A recent addition to the [...]

Creating Editable (and yet Sexy) Email Newsletters and Flyers in Microsoft Outlook 2007

First a Disclaimer:  These instructions only work for Microsoft Outlook 2007.  No, I will not be preparing additional tutorials for other versions.  Please don’t ask.  Also – if you’re sending out to more than 50 customers, seriously consider using a professional service.  The benefits outweigh the costs involved, and you’ll get better feedback than traditional [...]

RealtyFolio Upgrades

RealtyFolio Website Add-on & Upgrade Options
We’re a few weeks away from formally launching RealtyFolio 3.5, and we wanted to bring you up to speed on what’s available for addition and upgrade to your website. Due to changes in database and page features, some of our new features are only available with full upgrades to [...]

Fair Use – How to Post without Violating Copyright Law

For the purposes of this Blog posting, I am referencing US Law. I am not a lawyer, and Canadian laws should be assumed as being simular or harsher.
Question: What do I need to do so that I can Post something not written by me, so I don’t get into trouble?
The long answer can be [...]

Violating Copyright Law – Realtor Style.

It’s hard not to take it personally, when a realtor client ingores advice and invites disaster. I am not one of those web developers that simply hands a client their project, and then disappears. I work with my clients, and take a measure of pride when they do things right, and their business grows.
Today’s [...]

Make my Logo Bigger.

When it comes to your branding, your designer makes professional choices at the start of the process that ultimately defines and shapes your marketing efforts. We’ll use words like ‘white space’ and ‘copy’ – not to annoy or confuse you, but to describe the overall intent of the piece. Whether it’s your web site, [...]