We’ve finally launched our new web site. After three years of product development, and dozens of deployments in Canada and the US – we’ve launched RealtyFolio.ca .
What is RealtyFolio® 3
RealtyFolio is a complete online solution for realtors, brokerages and rental companies looking to build identity & effectively market properties. Not just a ‘realtor web site’, RealtyFolio® incorporates a custom branded interface, fully integrating Google® Maps (not just links), property walk-through videos, unlimited pictures and documents for every property. Best of all, RealtyFolio incorporates Google® Analytics, with Seven powerful search engine optimizations preinstalled & preconfigured. Designed by Desjardins Creative Group of Vancouver, BC Canada, RealtyFolio® has proven itself to be among the most advanced real estate marketing solutions for web sites ever produced.
So what’s the big deal?
When the real estate market is hot, he who has the most listings wins. When the market is soft (as it is today), he who has the most exposure wins. The greater the exposure, the higher the potential sales.
Exposure for your web site becomes critical. Just ‘having a web site’ is no longer enough. Hence our excitement for realtyfolio.ca.
What’s Behind My Web Site?
Five simple words that template companies don’t want to hear.
SEO or Search Engine Optimization is a service normally done after your web site is launched. We believe that the foundation for SEO is laid in the original design. The seven components are:
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Page Titles, and Title extensions. |
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Media Type (to determine if it’s a browser, iPhone, or WAP device) |
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META Description & Keywords (used to classify your site) |
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Links Title & ALT information (descriptive content designed to improve search results. See: Google’s Guidelines.) |
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Images Title & ALT information. |
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Relevant Content Footer (An opportunity for more descriptive content, used primarily on pages where content may be thin.) |
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Sitemap.xml – a special page generated for search engines. Developed by Google® and now recognized as the standard by Yahoo and Microsoft. |
By including all of these features from the start, and by having the system prepare most of the content for you – you save money and you get better rankings.
If you want to expand opportunities generated from your web site, give our SEO experts a call today. You won’t be disappointed.
Filed under: Designer Coolness, Simple SEO Techniques, Tools of the Trade | Tagged: Real Estate, Real Estate Marketing, RealtyFolio, SEO, Seven 'Must Have' SEO features
