Laying the Foundation for Great SEO

You’d be amazed at the number of Realtor web sites that don’t use these simple tools to achieve basic visibility.  These fundamental snippets of code are easy to include, and they go a long way to improve your web sites visibility.

..or save rolling up your sleeves, and click here automate the process.

What we’re talking about is the ‘hidden information’ found in web pages and links, specifically the stuff behind the page. While your customers read a nice site with pictures,  this hidden information enables search engines (Google, Yahoo) to find, value, categorize and rank you more effectively.

Some web site solutions like RealtyFolio®3, can automatically do this for you, while still retaining the ability to edit and tweak for even better results.  Most rented web sites provide few ( ) if any of these features.

What’s behind your web site is important too.

SEO or Search Engine Optimization is a service normally done after your web site is launched. We believe that the foundation for SEO is laid in the original design. The seven components are:

	Page Titles, and Title extensions.
	Media Type (to determine if it’s a browser, iPhone, or WAP device)
	META Description & Keywords (used to classify your site)
	Links Title & ALT information (descriptive content designed to improve search results. See: Google’s Guidelines.)
	Images Title & ALT information.
	Relevant Content Footer (An opportunity for more descriptive content, used primarily on pages where content may be thin.)
	Sitemap.xml – a special page generated for search engines. Developed by Google® and now recognized as the standard by Yahoo and Microsoft.

By including all of these features from the start, and by having the system prepare most of the content for you – you save money and you get better rankings.