Chrome – What’s all the Fuss

Back from my summer vacation (translation: working overtime to wrap up VancouverCondos.com), and the internets all a twitter about Google®’s new browser ‘Chrome’.
What is it?  Chrome is Google’s new web browser, which takes a very different approach to how it displays web pages.  They placed major emphasis on keeping it’s design very simple, and for [...]

Laying the Foundation for Great SEO

You’d be amazed at the number of Realtor web sites that don’t use these simple tools to achieve basic visibility.  These fundamental snippets of code are easy to include, and they go a long way to improve your web sites visibility.
What we’re talking about is the ‘hidden information’ found in web pages and links, specifically [...]

Google Analytics – Step by Step

Quick note to Realtors who are NOT using Google Analytics, but who are planning too.  Get a professional to install it.
A Realtor from the interior of BC mistook my comment that ‘installation is easy’, and decided over the past weekend to save the $100 installation cost and do it himself.  Ignoring all the saftey rules [...]

Email Promotion Basics (or Why Email isn’t a simple as it used to be).

Email isn’t as simple, in terms of using it for marketing, as it once was.  Sending out mass quantities of emails from your home account, on behalf of your business is problematic at best.
I got a call today from a client who was concerned that no one saw his email broadcast, and he believes (rightly [...]

Email Marketing 101: When a list is not a list

Marketing homes by email is the second most abused tool in the realtors arsenal.  The first most abused, ‘Blogs’, I’m saving for a much larger rant at a later date.  First, the basics:

Email marketing is an effective method to build your business.
It needs to be done ‘right’, and opposed to ‘wrong’.
There are rules to email [...]

Title Tags Really do Work.

Author’s Note: Title tags are the simplest and easiest thing to change, and can literally be the most effective tool for getting your phone number into the hands of your potential clients.

Title Tags
Most people (realtors included) mistake web site pages for newspapers. Simple 2 dimensional documents that have text and pictures on a single [...]

What the frak is Google® Analytics?

Official Description: Google Analytics (GA) shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web.
Google has a great support section, and they answer many more detailed questions here.
What does it Cost: Google Analytics is [...]