Email Templates: How to Avoid Grey Hairs

A quick intro: if you’re unfamilliar how to make an email template (see How to Make a Sexy Email Template), and what you should know to market via email ( see Email Promotion Basics), you might want to check these links out first.
Once you have an established template, it’s best not to attempt a radical [...]

Email Promotion Basics (or Why Email isn’t a simple as it used to be).

Email isn’t as simple, in terms of using it for marketing, as it once was.  Sending out mass quantities of emails from your home account, on behalf of your business is problematic at best.
I got a call today from a client who was concerned that no one saw his email broadcast, and he believes (rightly [...]

Creating Editable (and yet Sexy) Email Newsletters and Flyers in Microsoft Outlook 2007

First a Disclaimer:  These instructions only work for Microsoft Outlook 2007.  No, I will not be preparing additional tutorials for other versions.  Please don’t ask.  Also – if you’re sending out to more than 50 customers, seriously consider using a professional service.  The benefits outweigh the costs involved, and you’ll get better feedback than traditional [...]

Email Marketing 101: When a list is not a list

Marketing homes by email is the second most abused tool in the realtors arsenal.  The first most abused, ‘Blogs’, I’m saving for a much larger rant at a later date.  First, the basics:

Email marketing is an effective method to build your business.
It needs to be done ‘right’, and opposed to ‘wrong’.
There are rules to email [...]