10 Things every Realtor should know before Buying (or renting) a web site.

Let’s be honest – researching what you’re going to need for a good web site can be a daunting task. The technical stuff can be confusing (Google, Dynamic, SEO, Apache, etc.) and worst of all, everyone seems to have a different opinion.
Before you even start looking for a web site solution, you need to answer [...]

Violating Copyright Law – Realtor Style.

It’s hard not to take it personally, when a realtor client ingores advice and invites disaster. I am not one of those web developers that simply hands a client their project, and then disappears. I work with my clients, and take a measure of pride when they do things right, and their business grows.
Today’s [...]

Another Reason Why to Avoid Flash

All-Flash web sites are notoriously bad when it comes to issues of search engine compatibility.  Search engines still cannot read the content of a flash window, nor can a flash page be emailed successfully.  Flash may look great, but it does absolutely nothing for promoting your real estate web site.
This is not to say that [...]

Quick Rant: A Blog is not a place for Open Houses or New Listings

Ok, I know I promised a longer rant regarding why Blogs are the most abused web tools by realtors. That will be forthcoming. But I needed to get this off my chest.
Please repeat after me:

Blogs are not places to list Open Houses.
Blogs are not places to list new ‘listings’.

Repeat this 5 times. Please, [...]

My First Rant

Why start yet another blog?  It’s simple really.  I’m spending too much time every day, teaching realtors the same things over and over.  It’s frustrating that so many realtors are blundering around with the one tool that’s growing every year – online real estate searches.  It’s not that realtors are incapable of marketing themselves effectively [...]