Marketing Realtors Online – The Six Basics Template Sites Miss

Hi all - 
Over and over I keep getting asked “What can I do to improve my web site?” by clients using template web site services.  You know who I’m talking about.  Ubertor, MyRealPages, and (ewww) MarketLinx.  These services are fine for small and part time realtors.  They do the basics, albeit poorly.
Full time realtors know [...]

Protect your Trade-Mark from Brand Genericide

Originally published by Clark Wilson, LLP. Reprinted with permission.
When Hillary Clinton recently accused presidential rival Barack Obama of political plagiarism by describing him as the candidate of “change you can Xerox”, trade-mark lawyers at Xerox Corporation likely winced. For years, Xerox has fought against the genericide of the XEROX brand and trade-mark. A genericized trade-mark is [...]

Chrome – What’s all the Fuss

Back from my summer vacation (translation: working overtime to wrap up VancouverCondos.com), and the internets all a twitter about Google®’s new browser ‘Chrome’.
What is it?  Chrome is Google’s new web browser, which takes a very different approach to how it displays web pages.  They placed major emphasis on keeping it’s design very simple, and for [...]

Laying the Foundation for Great SEO

You’d be amazed at the number of Realtor web sites that don’t use these simple tools to achieve basic visibility.  These fundamental snippets of code are easy to include, and they go a long way to improve your web sites visibility.
What we’re talking about is the ‘hidden information’ found in web pages and links, specifically [...]

RealtyFolio®’s a Go!

We’ve finally launched our new web site. After three years of product development, and dozens of deployments in Canada and the US – we’ve launched RealtyFolio.ca .

What is RealtyFolio® 3
RealtyFolio is a complete online solution for realtors, brokerages and rental companies looking to build identity & effectively market properties. Not just a ‘realtor web [...]

Google Analytics – Step by Step

Quick note to Realtors who are NOT using Google Analytics, but who are planning too.  Get a professional to install it.
A Realtor from the interior of BC mistook my comment that ‘installation is easy’, and decided over the past weekend to save the $100 installation cost and do it himself.  Ignoring all the saftey rules [...]

Email Promotion Basics (or Why Email isn’t a simple as it used to be).

Email isn’t as simple, in terms of using it for marketing, as it once was.  Sending out mass quantities of emails from your home account, on behalf of your business is problematic at best.
I got a call today from a client who was concerned that no one saw his email broadcast, and he believes (rightly [...]

Creating Editable (and yet Sexy) Email Newsletters and Flyers in Microsoft Outlook 2007

First a Disclaimer:  These instructions only work for Microsoft Outlook 2007.  No, I will not be preparing additional tutorials for other versions.  Please don’t ask.  Also – if you’re sending out to more than 50 customers, seriously consider using a professional service.  The benefits outweigh the costs involved, and you’ll get better feedback than traditional [...]

RealtyFolio Upgrades

RealtyFolio Website Add-on & Upgrade Options
We’re a few weeks away from formally launching RealtyFolio 3.5, and we wanted to bring you up to speed on what’s available for addition and upgrade to your website. Due to changes in database and page features, some of our new features are only available with full upgrades to [...]

Violating Copyright Law – Realtor Style.

It’s hard not to take it personally, when a realtor client ingores advice and invites disaster. I am not one of those web developers that simply hands a client their project, and then disappears. I work with my clients, and take a measure of pride when they do things right, and their business grows.
Today’s [...]