Email Templates: How to Avoid Grey Hairs

A quick intro: if you’re unfamilliar how to make an email template (see How to Make a Sexy Email Template), and what you should know to market via email ( see Email Promotion Basics), you might want to check these links out first.
Once you have an established template, it’s best not to attempt a radical [...]

Marketing Realtors Online – The Six Basics Template Sites Miss

Hi all - 
Over and over I keep getting asked “What can I do to improve my web site?” by clients using template web site services.  You know who I’m talking about.  Ubertor, MyRealPages, and (ewww) MarketLinx.  These services are fine for small and part time realtors.  They do the basics, albeit poorly.
Full time realtors know [...]

Chrome – What’s all the Fuss

Back from my summer vacation (translation: working overtime to wrap up VancouverCondos.com), and the internets all a twitter about Google®’s new browser ‘Chrome’.
What is it?  Chrome is Google’s new web browser, which takes a very different approach to how it displays web pages.  They placed major emphasis on keeping it’s design very simple, and for [...]

Laying the Foundation for Great SEO

You’d be amazed at the number of Realtor web sites that don’t use these simple tools to achieve basic visibility.  These fundamental snippets of code are easy to include, and they go a long way to improve your web sites visibility.
What we’re talking about is the ‘hidden information’ found in web pages and links, specifically [...]

Trademarks? An Insiders View

Originally published by Clark Wilson, LLP. Reprinted with permission.
What is a Trade-mark?
A trade-mark is used by a business or other entity to distinguish its products or services from those of others. A trade-mark is typically a word, phrase, slogan, logo, or design but can also be the distinctive shape of a container, product packaging [...]

iPhone® Realtor Web Sites

If iPhones was designed to view all web sites, why bother with an iPhone version?
Bandwidth & Speed. With the introduction of the iPhone to Canada, most users are on limited plans for accessing the web. In our media intense world, realty web sites are larger than they’ve every been before.
Still don’t believe me?  Check out [...]

RealtyFolio®’s a Go!

We’ve finally launched our new web site. After three years of product development, and dozens of deployments in Canada and the US – we’ve launched RealtyFolio.ca .

What is RealtyFolio® 3
RealtyFolio is a complete online solution for realtors, brokerages and rental companies looking to build identity & effectively market properties. Not just a ‘realtor web [...]

Google Analytics – Step by Step

Quick note to Realtors who are NOT using Google Analytics, but who are planning too.  Get a professional to install it.
A Realtor from the interior of BC mistook my comment that ‘installation is easy’, and decided over the past weekend to save the $100 installation cost and do it himself.  Ignoring all the saftey rules [...]

‘drive by downloads’ – a New Virus attacking realtors.

A quick post today on the state of viruses.
Being a fairly tech-savy developer, I understand that catching the occasional virus is part of the job. That’s why I have redundant back-ups of my client files, software, music collection, etc. Some viruses however are not limited to your personal computer.
A recent addition to the [...]

Creating Editable (and yet Sexy) Email Newsletters and Flyers in Microsoft Outlook 2007

First a Disclaimer:  These instructions only work for Microsoft Outlook 2007.  No, I will not be preparing additional tutorials for other versions.  Please don’t ask.  Also – if you’re sending out to more than 50 customers, seriously consider using a professional service.  The benefits outweigh the costs involved, and you’ll get better feedback than traditional [...]